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(Copyright, The Atlanta Journal and Constitution - 2002)
TRAVEL: 'Green' roadside help
The upstart Better World Travelers
Club is going head-to-head with industry giant American
Automobile Association, pitching its "go green" philosophy along with roadside assistance.
The Portland, Ore.-based club,
which began signing up members this week, courts the environmentally
"Under our Travel Cool
program, we give 1 percent of club revenues to environmental
organizations that seek to reduce fossil fuel usage and
fight global warming," says President Mitch Rofsky.
"We also sponsor a unique carbon offset program to
neutralize the impact of air travel."
Members receive discounts on
a range of travel services --- from tours to automobiles
to electric bicycles to hybrid electric car rentals. Travelers
can choose from remote wilderness retreats, world- class
eco-resorts and "green" hotels (establishments
that utilize energy efficient practices).
The club also provides travel
and roadside assistance benefits, including emergency roadside
assistance, leisure travel services and home and auto insurance.
A basic membership begins at
$49.95 a year. 1.866.238.1137, www.betterworldclub.com
--- Paula Crouch Thrasher