Hyundai's Going Electric
Hyundai says its first electric vehicle will roll into showrooms in 2012.
The Korean automaker unveiled the BlueOn today in Seoul, where company execs went for a spin in the little EV with President Lee Myung-Bak and various government ministers. The company promised to deliver a test fleet of 30 BlueOns to the government by the end of next month.
The move comes as the rest of the industry scrambles to bring us cars with cords, and Hyundai risks being left behind as Nissan, Mitsubishi, Toyota and even Honda develop electric vehicles. Hyundai boasted that the BlueOn is the first “full-speed electric vehicle” developed in Korea.
“Consumers’ interests and demand for eco-friendly cars are rising, and securing such advanced technology is critical in becoming an industry leader,” Dr. Hyun-Soon Lee, vice chairman of Hyundai’s corporate R&D, said in a statement. “Hyundai is dedicated to reducing its carbon footprint and satisfying market needs.”