World Travelers Club asks drivers: Now that you can "go
green," why on earth would you stay with your current
PORTLAND, Ore.--(BUSINESS WIRE)--June 4, 2002--
Travelers wishing to balance their needs for transportation
with their interest in preserving the environment can now
fulfill that desire.
Better World Travelers Club -- the first roadside
assistance and travel club committed to preserving the environment
-- begins signing members today from its Portland, Oregon,
Better World Travelers Club provides a full
range of travel and roadside assistance benefits to its
members coast-to-coast, including emergency roadside assistance,
exclusive leisure travel services and home and auto insurance
-- similar to organizations like the American Automobile
Association (AAA), but that's where any similarities end.
The Better World Travelers Club, unlike AAA and other competitors,
will help reduce the environmental footprint caused by travel.
"The Better World Travelers Club is meeting
the needs of the environmentally-conscious traveler in a
way that has never been attempted before," says Mitch Rofsky,
Better World Travelers Club's President. "Under our Travel
Cool! Program, we give one percent of Club revenues to environmental
organizations that seek to reduce fossil fuel usage and
fight global warming. We also sponsor a unique carbon offset
program to neutralize the impact of air travel. Through
our travel agency, members receive discounts on a range
of travel services -- from tours to automobiles to electric
bicycles to hybrid electric car rentals. Travelers can choose
remote wilderness retreats, world-class eco-resorts and
"green" hotels (i.e., establishments which utilize energy
efficient practices while providing welcoming service).
Better World Travelers Club members also have a direct line
to expert travel agents and destination specialists."
"AAA has done a good job of providing valuable
services. But they're also doing a great job of fouling
up the planet by opposing everything from strong air quality
controls to mass transit funding," says Rofsky. "For example,
in 1999, AAA's press release regarding its report, Clearing
the Air, stated that '(smog produced by automobiles) does
not contribute inordinately to ozone problems in our cities.'
After years of watching AAA weigh in against the Clean Air
Act, among other things, we decided to take our own action
and offer an environmental alternative to the millions of
Americans who want to make a difference."
Seasoned Management Team Leads Travel and
Roadside Assistance Club With a Conscience
The Better World Travelers Club is the brainchild
of boyhood friends, now business partners, Mitch Rofsky
and Todd Silberman. Silberman serves as Chair and CEO of
Better World Travel, the club's parent company, while Rofsky
is the President of the Company and the Club. Rofsky, a
former Ralph Nader staffer in Washington, D.C., is the former
President of Working Assets Capital Management, where he
managed the highly-regarded socially responsible mutual
fund, and was the first chair of Business for Social Responsibility.
Silberman, a travel industry attorney, was an early creator
of what came to be known as the "inplant" travel industry
-- travel agencies within large corporations responsible
for serving corporate travel needs. His company, Lifeco,
became the third-largest travel company in the U.S., prior
to its purchase by American Express in 1993.
Cost for a basic membership in the Better
World Travelers Club begins at $49.95 a year. To become
a member of the Better World Travelers Club or for more
information, please call: 1.866.238.1137 or visit them on
the web at www.betterworldclub.com.
There's another benefit to joining Better
World Travelers Club: free participation in Travel Cool's
guilt-free carbon offset program. Travel Cool is an innovative
set of services and clean air programs that help fight global
warming by investing a percentage of air travel dollars
into energy saving projects and technologies that reduce
greenhouse gas emissions. Cost of participation in the carbon
offset program, normally $11 per domestic round trip flight,
is free for members of the Better World Travelers Club.
Travel Cool was named one of 2001's best holiday ideas by
the Natural Resources Defense Council, a Washington, D.C.-based
environmental organization. Travel Cool is also the only
air travel program rated as climate neutral by Oregon-based
Climate Neutral Network, a non-profit organization dedicated
to helping companies, communities and consumers achieve
a net zero impact on the Earth's climate.
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