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Better World Club has taken the lead on Socially Responsible—Impactful—Consumption.

We act as an advocate on behalf of the consumer and demonstrate our social and environmental commitment by: Better World Club, Inc. is dedicated to balancing economic goals with social and environmental responsibility. Better World Club supports a cleaner environment and alternative modes of transportation. We provide our customers with high quality, good value, and environmentally sensitive products and services:

What Makes Us Better

Better World Club strives to be a profitable example of social, economic, and environmental responsibility by supporting consumer advocacy, sustainable transportation development, and environmental projects that remedy the adverse impacts of travel. We are not promising the world. We are just doing our part to make it better. Here is how:

Our Donations

Our donations are largely in the form of carbon offsets. Offsets help neutralize the greenhouse gas pollution that is associated with the burning of fossil fuels. When you drive in your car or fly in an airplane, harmful gases (including CO2) are released into the atmosphere. Our Foundation carefully screens and selects offset projects to neutralize emissions that are directly contributing to global warming. Contributions have been committed to the following projects:

Green Operations

Being green isn’t just about spending money on environmental projects. Many things we do are small but they keep our daily operations in line with our public advocacy.

Driving Change

We believe in the power of consumer-based change. We don’t lobby with your membership dues, period. We do act by working to keep you informed and engaged, so you will speak up for what you believe in both with your voice and with your money. Check out and sign up for our advocacy e-newsletters, Kicking Asphalt and Buying Power. ​

What's in Our Wheelhouse?

Everything with the Better World Club starts with our mission; to protect you, your family, and our planet. In doing so we became America's first and only green auto club. We are also the only auto club to provide 24/7 nationwide roadside assistance for bicycles. We fight the good fight against the dreaded Highway Lobby (think of this group as the Galactic Empire) and its acolytes as Storm Troopers (did someone mention AAA?). But that's not all. Starting this year, Better World Club launches our most ambitious services yet... Buying Power! Over the last 17 years, we have worked towards this moment where Better World becomes the Club for Socially Responsible Consumers. Make your impact and join today!


Better World Club launched Buying Power!, expanding into a club for Socially Responsible consumers.


Better World Club became a B(enefit) Corporation, joining Ben & Jerry’s, Patagonia and nearly 2,000 other corporations that have passed the B Lab screens, reflecting a critical level of Social Responsibility.


BWC President Mitch Rofsky spoke on “The New Economy & the Responsibility of Business Leaders`` at Ralph Nader’s Breaking Through Power conference.


Better World Club made its first donation to the Center for Auto Safety, the nation’s foremost consumer advocacy group on the automobile. Better World Club endorsed Carbon Tax with Dividend. Better World Club opposes AAA on Oregon Clean Fuels Act.


An Interactive Public Art Installation at Better World Club in Cambridge, Massachusetts Highlights ``Distortion`` in the Workplace. Outside Magazine rates BWC #1 For Bicycle-Only Roadside Assistance.


Better World Cub asked Congress to close a $100 billion corporate tax loophole, Supported Oregon’s Clean Fuels Program, Supported California’s continued efforts towards a 3-foot passing rule for bike safety, Advocated for non-corn ethanol production, Sponsored The World Naked Bike Ride in Portland, OR, Encouraged members to participate in Bike To Work week, Spoke out against and asked members to oppose the Keystone XL Pipeline. Better World Club offset one of the nation’s most important sources of hot air: the U.S. Congress.


Better World Club protested the Citizens United ruling by signing a “Business Statement In Support of Government by the People,” along with leaders from Seventh Generation, Patagonia, Ben and Jerry’s, Utne Reader, and Green America; Began offering bicycle accident and liability insurance to help protect cyclists nationwide; Helped fund and publicize a project to transform used tires into trail-paving material.


Better World Club supported Senate Bill 910, a bill that would have amended the CA Vehicle code to require drivers to give bicyclists at least three feet of clearance when passing. Joined with the American Sustainable Business Council to oppose the Keystone XL Pipeline. In 2010, we opposed Prop. 23, which would have suspended California’s greenhouse gas emission laws.


BWC President Mitch Rofsky joined the Board of Directors of the American Sustainable Business Council


Better World Club co-founded the American Sustainable Business Council, one of the nation’s premiere responsible business associations.


We helped protest anti-environmental lobbying by Toyota. Urged the EPA to update lead emissions standards.


Better World Club joined the Biodiesel Alliance. Supported a Massachusetts proposal to legalize Pay-by-the-Mile auto insurance. Better World Club posted a “Carbon Calculator” so that all consumers can offset their use of carbon by purchasing offsets.


Better World Club testified in support of legislation requiring the state of Oregon to regulate the greenhouse gas emissions of automobiles. Joined Oregon’s Task Force on Automobile Emissions to help implement tougher emission rules.


Better World Club offered a free associate membership as a wedding present, becoming the first auto club to recognize LGBT partners.


Better World Club Invented Bicycle Roadside Assistance. Better World Club began offsetting the carbon produced by its members roadside assistance, travel, and the first 2,000 miles of driving of its insurance clients.


Better World Club launched on July 1, 2002. Better World Club distributes its first Kicking Asphalt, called “The Onion” of corporate newsletters by Eco Talk Radio.