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Better World Club Needs Your Feedback on Campaign for Energy Independence

Every American Needs to Know the Magic MPG Figure that Will Get Us Off Foreign Oil

It's Not Really That Important: Only Involves National Security, the Economy, and the Environment

Better World Club will be announcing a high profile campaign in July for Energy Independence. This campaign will feature recognition to those who are driving high mileage vehicles, using alternative fuels, and otherwise helping to change America's gasoline dependent culture. The centerpiece will be the fuel economy target that must be met in order to end our dependence on foreign oil for our vehicles, which comprises roughly 70% of America's energy use.

This is a campaign, not a one day public relations effort. This campaign will feature a web site, on-going viral email and public service announcements, and bumper stickers, t-shirts and other recognition to those who are driving high mileage vehicles, using alternative fuels, and otherwise helping to change the American gasoline dependent culture. Through these efforts, the campaign should be on-going and self perpetuating. This effort is unique in that:

• Its centerpiece will be the fuel economy figure that we need to meet in order to end our dependence on foreign oil for our vehicles, which comprises roughly 70% of America's energy use. This figure will be announced at the launch of the campaign.

• Vehicles that meet these figures will be designated as “Patriot Cars”. (There will also be recognition for “Patriot Fuels” and “Patriot Wheels”.) When Americans have the choice to make changes that are necessary to protect the American environment, economy, and national security, isn’t it the patriotic thing to do?

• The current plan is to announce the Patriot Car campaign with a Declaration of Energy Independence on July 4th.

GOAL:

For every American car buyer to know the average fuel economy needed for the US to no longer import oil to meet our light-vehicle transportation needs.

WHY:

As President George W. Bush has recognized, Americans are addicted to oil. One reason is that the price of gasoline does not reflect its true cost to:

1. Our environment. Americans are dependent upon a resource that fouls our air and contributes to global warming.
2. Our National Security. People around the world believe that Americans start wars for oil. Given what is bound to be a continuing need for military readiness throughout the Islamic world, the U.S. must eliminate this as an explanation for our activity. Meanwhile, our gas dollars go to middle eastern countries that use the money to fund terrorists--and to entrench themselves. Our emergy policy thus undermines our foreign policy which, we are told, is based on spreading democracy.
3. Our economy. First, the on-going military presence in the Middle East drains over $50 billion annually from our federal budget even when we are not fighting a war. Second, Americans are victimized by a cartel that controls the supply and price of oil. America’s dependence on a natural resource whose price is already inflated, bound to increase, and can be sharply boosted at whim has hampered America’s economy in the past and could wreak real havoc in the future.

And for what? It is one thing for Americans to indulge their addiction when there are no options. But today, there are options. And these options don’t require changes in lifestyle and standards of living. They require only an awareness of need and the willingness to make the right choices.

When Americans have the choice to make changes that are necessary to protect all Americans, isn’t it the patriotic thing to do?

WHAT YOU CAN DO AS AN ENERGY PROFESSIONAL:

We have been working with the Union of Concerned Scientists to pinpoint the fuel economy target that would make the U.S. indepedent of foreign dependence on gasoline. If you have any insight into this issue, please contact us.


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